About Vetted Capital

Vetted Capital (VC) is an early to growth focused investment firm that backs bold entrepreneurs building the future, starting with pets. 

We have assembled a first of its kind team of 4 Veterinarians, 4 PhD’s, 6 Investors and 10 Operators with cross-stage experience founding, operating, exiting and acquiring for market leading Pet companies like Mars, Petsmart, Trupanion & Zoetis.

Why Pets?

Love. There is no more loyal companion than a dog.

Growth. In an increasingly aging, infertile and lonely world, pet food sales growth has outpaced infant formula sales growth for over a decade in every major economy.

Speed. Pets are model species for developing breakthroughs for humans with fewer regulatory barriers. Pet drug development costs $60M in <5 years, while human drugs take $2.2B and 15 years. Pet Diagnostics are unregulated: vets can move at the pace of science.

Stage

Stage Agnostic. We invest broadly and lead / co-lead rounds for early to growth stage companies building at the intersection of Consumer, Healthcare & Tech for Pets. 

Culture

We respect for entrepreneurs deeply, believe in robust debate and value expert level domain expertise. We know what it’s like to be in the founder’s shoes. General Partners lead the firm, all of whom are former founders/operators, CEOs, or technical leaders of successful Petcare companies. We have domain expertise ranging from economics to artificial intelligence, cell biology to veterinary medicine, product to corporate development.

Network

We aim to connect entrepreneurs, investors, executives, veterinarians, academics, industry experts and others in the Petcare ecosystem. We have built a network of experts, including technical and executive talent; Fortune 500 companies; cultural leaders and influencers; decision makers and key opinion leaders. Our network reflects VC’s commitment to helping our portfolio companies grow. We provide entrepreneurs with access to expertise and insights across the entire spectrum of company-building.